Custom Proposal

We audited the marketing at Ascertain

AI automation for healthcare workflows and revenue cycle management

This page was built using the same AI infrastructure we deploy for clients.

Month-to-month. Cancel anytime.

Limited visibility among health system procurement teams searching for care management automation solutions

Minimal presence in AI visibility channels where payers and health systems research agentic RPA alternatives

Underdeveloped expansion narrative around ROI metrics and authorization speed gains for existing customer segments

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30,000+
Matches Made
6,000+
Customers
Since 2019
Track Record
Your Team Today

Ascertain's Leadership

We mapped your current team to understand where MH-1 fits in.

M
Marisol
Product & Content Marketing Manager
J
John
Co-Founder and Managing Partner

MH-1 doesn't replace your team. It becomes your marketing team: dedicated humans + AI agents running execution at scale while you focus on product.

Marketing Audit

Here's Where You Stand

Early-stage healthtech with solid funding but minimal public demand generation for enterprise automation buyers

42
out of 100
SEO / Organic 48% - Moderate

Some ranking for healthcare automation terms, but weak penetration in revenue cycle and authorization workflows search

MH-1: SEO module builds content clusters around specific workflows (authorization automation, denial management, throughput)

AI / LLM Visibility (AEO) 18% - Weak

Minimal structured positioning in AI-native queries about agentic automation, explainable AI guardrails, healthcare RPA

MH-1: AEO agents optimize for LLM citations about care management agents and real-time workflow adaptation in healthcare

Paid Acquisition 20% - Weak

No visible paid campaigns targeting health system procurement, payer operations, or revenue cycle leaders

MH-1: Paid module runs experiments on LinkedIn and healthcare vertical ads, testing messaging around months-not-years ROI

Content / Thought Leadership 45% - Moderate

Marisol in role suggests content capability, but limited public case studies or explainable AI governance content for regulated buyers

MH-1: Content agent produces authorization speed benchmarks, audit trail documentation, and compliance-first positioning pieces

Lifecycle / Expansion 28% - Weak

No visible playbook for upselling from care management into revenue cycle or expanding across new clinical workflows

MH-1: Lifecycle agent identifies expansion signals and orchestrates campaigns around additional workflow modules and use cases

Top Growth Opportunities

Authorization speed benchmarking

Healthcare buyers evaluate based on measurable outcomes. Ascertain lacks public data on faster approvals vs RPA competitors

Content and paid agents build comparison framework positioning explainable automation and real-time adaptation as faster

Compliance and auditability messaging

Regulated healthcare buyers require explainable, guardrailed decisions. This is differentiator but largely invisible

AEO and content agents establish thought leadership around auditable AI in healthcare workflows and regulatory requirements

Multi-workflow expansion campaigns

Early customers likely deployed single workflow. Revenue multiplier sits in expanding to denial management, throughput optimization

Lifecycle and outbound agents identify installed base adoption signals and run targeted expansion playbooks per workflow

Your MH-1 Team

3 Humans + 7 AI Agents

A dedicated marketing team built specifically for Ascertain. The humans handle strategy and judgment. The AI agents handle execution at scale.

Human Experts

G
Growth Strategist
Senior hire

Owns Ascertain's growth roadmap. Pipeline strategy, account expansion playbooks, board-ready reporting. Translates AI insights into revenue.

P
Performance Marketer
Senior hire

Runs paid acquisition across LinkedIn and Google. Manages creative testing, budget allocation, and pipeline attribution.

C
Content / Brand Lead
Senior hire

Builds thought leadership on LinkedIn. Creates long-form content targeting your ICP. Manages the content-to-pipeline engine.

AI Agents

SEO / AEO Agent

Monitors AI citation visibility across 6 LLMs weekly. Builds content targeting category queries to increase Ascertain's presence in AI-generated answers.

Ad Creative Generator

Produces LinkedIn ad variants targeting your ICP. Tests headlines, visuals, and offers at 10x the speed of manual production.

Email Optimizer

Builds lifecycle sequences: onboarding, expansion triggers, champion nurture, and re-engagement for dormant accounts.

LinkedIn Ghost-Writer

Founder thought leadership. Builds the narrative that drives enterprise inbound from senior decision-makers.

Competitive Intel Agent

Tracks competitors. Monitors positioning changes, ad spend, content strategy. Informs your counter-positioning.

Analytics Agent

Attribution by channel, pipeline velocity, budget waste detection. Weekly synthesis reports with AI-generated recommendations.

Newsletter Agent

Weekly market intelligence digest curated from Ascertain's industry signals. Positions you as the intelligence layer. Drives inbound pipeline from subscribers.

What Runs Every Week

Active Workflows

Here's what the MH-1 system would be doing for Ascertain from week 1.

01 AEO Citation Monitoring

AEO agents generate structured content answering 'how do explainable AI agents automate healthcare workflows' for LLM discovery among procurement teams

02 Founder LinkedIn Engine

Founder LinkedIn workflow surfaces Ascertain's agentic approach and recent Series A momentum to health system innovation executives weekly

03 Ad Creative Testing

Paid ads test messaging around authorization acceleration and cancellation reduction to health system operations and revenue cycle buyers

04 Lifecycle Expansion

Lifecycle campaigns identify early customers who deployed care management, then run targeted sequences selling denial management or throughput workflows

05 Competitive Positioning Watch

Competitive watch tracks Assured Insights, Ascend Benefits, and other RPA vendors for positioning shifts and customer wins in automation space

06 Pipeline Intelligence Brief

Pipeline intelligence maps health system tech stacks and procurement cycles to identify next buyer cohort most likely to evaluate agentic automation

The Difference

Traditional Marketing vs. MH-1

Traditional Approach

3-6 months to hire a marketing team
$80-120K/mo for 3 senior hires
Manual campaign management
Monthly reports, quarterly pivots
Agencies don't understand AI products
No compounding intelligence

MH-1 System

Team operational in 7 days
$30K/mo for humans + AI agents
AI runs experiments autonomously
Real-time monitoring, weekly sprints
Built for AI-native companies
System gets smarter every week
How It Works

Audit. Sprint. Optimize.

3 phases. Real output every 2 weeks. You see results, not decks.

1

AI Audit + Growth Roadmap

Full diagnostic of Ascertain's marketing infrastructure: SEO, AEO visibility, paid, content, lifecycle. Prioritized roadmap tied to pipeline metrics. Delivered in 7 days.

2

Sprint-Based Execution

2-week sprint cycles. Real campaigns, not presentations. Each sprint ships measurable output across your priority channels.

3

Compounding Intelligence

AI agents monitor your channels 24/7. They catch budget waste, detect creative fatigue, track AI citation changes, and run A/B experiments autonomously. Week 12 is measurably better than week 1.

Investment

AI Marketing Operating System

$30K/mo

3 elite humans + AI agents operating your growth system

Full marketing audit + roadmap
Dedicated growth strategist
Performance marketer
Content & brand lead
7 AI agents: SEO, AEO, Ads, Creative, Lifecycle, LinkedIn, Analytics
2-week sprint cycles
24/7 AI monitoring + experiments
Custom MH-OS instance for Ascertain
In-House Marketing Team
$80-120K/mo
vs
MH-1 System
$30K/mo

Output multiplier: ~10x output at a fraction of the cost. The system gets smarter every week.

Book a Strategy Call

Month-to-month. Cancel anytime.

FAQ

Common Questions

How does MH-1 differ from a marketing agency?

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MH-1 pairs 3 elite human marketers with 7 AI agents. The humans handle strategy, creative direction, and judgment calls. The AI agents handle execution at scale: generating ad variants, monitoring competitors, building email sequences, tracking citations across LLMs, running A/B experiments autonomously. You get the quality of a senior marketing team with the output volume of a 15-person department.

What kind of results can we expect in the first 90 days?

+

First 90 days focus on establishing Ascertain's visibility among health system procurement teams and payer operations leaders researching automation. MH-1 launches SEO and AEO campaigns around authorization speed benchmarks and explainable AI governance, runs paid experiments on LinkedIn targeting revenue cycle buyers, and coordinates with Marisol's team to publish compliance and workflow-specific case studies. Simultaneously, lifecycle campaigns identify warm leads from existing customers for expansion into adjacent workflows.

How do AI agents find Ascertain when buyers search for healthcare automation

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Most health system buyers initially search through LLMs like Claude or ChatGPT for 'explainable AI for authorization workflows' or 'agentic RPA for healthcare.' AEO positions Ascertain's content in those answers by structuring case data, ROI metrics, and compliance details so LLMs cite Ascertain as the explainable alternative to static RPA tools. This captures early-stage research before formal RFPs.

Can we cancel anytime?

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Yes. MH-1 is month-to-month with no long-term contracts. We earn your business every sprint. That said, compounding effects kick in around month 3 as the AI agents accumulate data and the system learns what works for Ascertain specifically.

How is this page personalized for Ascertain?

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This page was researched, audited, and generated using the same AI infrastructure we deploy for clients. The channel scores, team mapping, growth opportunities, and recommended agents are all based on real analysis of Ascertain's current marketing. This is a live demo of MH-1's capabilities.

Turn agentic automation into market-visible demand among health systems and payers

The system gets smarter every cycle. Let's talk about building it for Ascertain.

Book a Strategy Call

Month-to-month. Cancel anytime.

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